Generating Real Estate Leads is Still a Big Part of the Game
Despite the real estate market being depressed like it is; it still revolves around generating real estate leads and listings. If you have one or the other you’re in the game, but if you don’t have either one there is no game – it’s over and you’re out!
If you take a close look at why there’s such a high turnover rate in the real estate sales profession it comes down to a lack of leads and listings.
You need one or the other to stay in the game, and having both can catapult you into the “top producer” echelon of the industry.
However, getting leads and listings isn’t necessarily an easy thing to do, but it’s not always as hard as agents make it seem either.
For example, consider the following three lead generating strategies that many agents know about, but fail to efficiently act on.
Real Estate Newsletters. Internet marketing is a booming business and electronic newsletters are a big part of it. And while real estate agents recognize the value of websites, they have yet to fully embrace and experience how effective they can be.
Newsletters are vehicles for establishing rapport and building relationships with subscribers. Once you’re thought of as the informative, helpful and perhaps even friend that you are subscribers are much more inclined to do business with you.
Expired Listing Systems. These speak for themselves and can be of great value in leveraging expired listings into new ones. And they’re relatively inexpensive considering that just one listing can represent tens of thousands of dollars in commissions.
Real Estate Letters. Letters are perhaps the staple of the real estate marketing industry. A good letter might get you a lead or two and a great one can generate lots of listings and sales. But because letter writing can be very time consuming many agents don’t use them.
However, there’s always the option of writing your own letters and that’s by either paying someone to write them for you, or purchasing real estate letters that have already been packaged and presented for sale.
If you had to pick a favorite, one would probably be an expired listings system. Why? Because with expired listing systems you intuitively know that there’s's an abundance of listings that expire on a daily basis.
Also, owners of expired listings are typically a little more reasonable in terms of price and terms after their homes sit on the market unsold for 6 months.
So, grab yourself a tool that fits your personality and go forth and prosper. Either one of the three lead generating strategies mentioned above can lead to lots of real estate leads, listings and sales.
Happy prospecting!
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